What is this About?
- what content do you need ,what order should it go
- conversion techniques
重點整理
Hero Section
- 忌諱：lack of messages
- 使用者一進入網站，最重要的是提供資訊
- Inside of 5 seconds
- what you do
- why it matters
- what they need to do to get it
結構
- Headline Emphasizes Values, Result or Transformation
- Subheadline clearly explains what you provide to get that result
- CTA-What happen next?
- main image
- 6 seconds
- happy customer photo
Problem/Solution Section
- Talk about the main pain point
- 可以強調。如果痛點寫得好，使用者會被自然拉去看完下面的範例與解決方案
- Agitate with example
- Introducing your solution
- 用影片輔助
Benefit Section
- icon
- benefit
- what feature make benefit possible
在這裡，你可以將自己的服務跟競品做出區隔
Testimonials Section
- 使用者證言
- social proof
- 點評網站更有公信力
- 代表性
- 提供案例：證言者獲得了甚麼好處，跟Benefit 區塊呼應
Feature Section
Buying decisions are always mdae by emotion first, Then backed up by logic
- bullet checklist
- 列出所有特色
- 讓理性選擇的人知道自己買了甚麼
FAQ Section
- 當作是第一線的sales，問題應該是【解決購買前的疑慮】，不是使用手冊
- 問題/回答
- 如果是【反對意見】提出最好的反駁，簡短，也可以提出use case
CTA Section
- 與Hero section的CTA Button同